Go-to-market strategy playbook

Part 1: Competition analysis 

BUSINESS INFO
 

We build a first set of info on what they do, how they do it, what's their vision / mission, key industries and key clients.

 

MARKETING MIX

We dive into their online strategy, promotional mix and customer acquisition approach.

CONTENT STRATEGY

Content is the king. Domain authority, SEO, link building and social media audience are demystified.

Book 1 hour free consultation

Part 2: Objective key results 

SET OKRs
 

We admit it. We love OKR methodology. At the initial stage we define business objectives and measurement methods.

 

MONITORING

Usually we set 6 - 12 months OKRs. We monitor their progress at monthly meetings.

ADJUSTMENT

Every single project may lose its way. We are here to adjust our objectives and make meaningful decisions based on numbers.

Book 1 hour free consultation

Part 3: Marketing strategy 

PRESENT THE FACTS
 

From competition and market analysis to brand USP and SWOT analysis we establish where we stand.

 

AUDIENCE & JOURNEY

Every company sells. Every company has a customer. We define 3-4 key personas and map their journey to the purchase flow.

THE STRATEGY

Not every market and not all marketing channels have the same behaviour. We set the right actions

Book 1 hour free consultation

Part 4: Marketing plan 

DRILL DOWN TO SPECIFIC ACTIONS
 

Now that the strategy is set, our actions must use the right channels, the perfect campaigns and an agile project management process. 

 

TIMELINE

If you start from execution chances are you will lose. We first set calendar plans and define which actions need to get done first.

THE BACKLOG

Ok, you know this term from your IT guy! Every single marketing action is a project for us. We prioritise new requests and deliver.

Book 1 hour free consultation

Part 5: Return on Investment 

WHERE IS THE MONEY
 

CEO & CFO care about growing revenue & profits. And this is exactly what we deliver. Measurable actions that lead to profit.

 

300% RETURN ON MARKETING INVESTMENT

Even if you are a start up. Our ratio usually is 1 to 5 for established businesses.

THE FALLBACK(?)

We work with companies that have zero budget. Don't worry! Using our CPA model we can get you revenue and profit.

Book 1 hour free consultation

Part 6: Marketing budget 

BUDGET ESTIMATION
 

As a colleague once said: "Everything is just an excel". We are doing realistic estimations and we spend less budget than agreed.

 

MONTHLY CALENDAR

Budget allocation differs from month to month. Moreover we respect CFOs and their cashflow need.

THE SIZE

Every company has different needs. We usually need 6-10% of the annual revenue for marketing actions that matter.

Book 1 hour free consultation

Are you ready for your playbook?

Don't have a marketing budget?

No problem at all! Our new CPA (Cost per Acquisition) model can help you kickstart your marketing at 0€  budget. 

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CONTACT US

Athens, Greece

e: marketing@thesachigroup.com

t: 00306937123495

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