Go-to-market strategy playbook
Part 1: Competition analysis
We build a first set of info on what they do, how they do it, what's their vision / mission, key industries and key clients.
We dive into their online strategy, promotional mix and customer acquisition approach.
Content is the king. Domain authority, SEO, link building and social media audience are demystified.
Part 2: Objective key results
We admit it. We love OKR methodology. At the initial stage we define business objectives and measurement methods.
Usually we set 6 - 12 months OKRs. We monitor their progress at monthly meetings.
Every single project may lose its way. We are here to adjust our objectives and make meaningful decisions based on numbers.
Part 3: Marketing strategy
PRESENT THE FACTS
From competition and market analysis to brand USP and SWOT analysis we establish where we stand.
AUDIENCE & JOURNEY
Every company sells. Every company has a customer. We define 3-4 key personas and map their journey to the purchase flow.
Not every market and not all marketing channels have the same behaviour. We set the right actions.
Part 4: Marketing plan
DRILL DOWN TO SPECIFIC ACTIONS
Now that the strategy is set, our actions must use the right channels, the perfect campaigns and an agile project management process.
If you start from execution chances are you will lose. We first set calendar plans and define which actions need to get done first.
Ok, you know this term from your IT guy! Every single marketing action is a project for us. We prioritise new requests and deliver.
Part 5: Return on Investment
WHERE IS THE MONEY
CEO & CFO care about growing revenue & profits. And this is exactly what we deliver. Measurable actions that lead to profit.
300% RETURN ON MARKETING INVESTMENT
Even if you are a start up. Our ratio usually is 1 to 5 for established businesses.
We work with companies that have zero budget. Don't worry! Using our CPA model we can get you revenue and profit.
Part 6: Marketing budget
As a colleague once said: "Everything is just an excel". We are doing realistic estimations and we spend less budget than agreed.
Budget allocation differs from month to month. Moreover we respect CFOs and their cashflow need.
Every company has different needs. We usually need 6-10% of the annual revenue for marketing actions that matter.